Boat Price (Imagine Marketing) Unlisted Shares

BOAT_PRICE_IMAGINE_MARKE · Information Technology

Boat Price (Imagine Marketing)

BOAT_PRICE_IMAGINE_MARKEInformation Technology

₹886.05

+0%

P/E Ratio

192.47

P/B Ratio

24.9

ROE

12.96%

Mkt Cap

₹11,742 Cr

52W Low ₹87552W High ₹1,650

Settlement

18 Jun 2026

Min. units

100

Price History

▼ ₹203.3 (−18.48%) over all time

Share Price & Details

Key figures for Boat Price (Imagine Marketing)

Price: ₹886
Market Cap: ₹11,742 Cr
P/E Ratio: 192.47
P/B Ratio: 24.9
Debt to Equity: 1.2
ROE (%): 12.96%
Book Value: ₹35.95
Face Value: ₹1
Lot Size: 100
Total Shares: 13,11,94,300

About Boat Price (Imagine Marketing)

Imagine Marketing Limited, the company behind boAt, designs and markets audio and wearable products including earphones, headphones, speakers, smartwatches and mobile accessories. Founded in 2015 by Aman Gupta and Sameer Mehta, the brand serves digitally savvy consumers with value‑driven devices tuned for everyday listening, fitness and entertainment. Distribution spans marketplaces, brand site and offline retail, supported by service centers and warranty programs. Investor profiles list operations in India and exports. Product lines refresh frequently, pairing industrial design with partner manufacturing. boAt emphasizes affordability, style and reliability as it extends leadership in hearables and wearables and explores adjacent categories.

Key Highlights

Boat’s influencer marketing and celebrity endorsements resonate with younger, tech-savvy consumers.
Leading marketplace share in India’s wireless hearables and second in smartwatches.
High-quality, durable products with exceptional sound outcomes at affordable prices.

Shareholding Pattern

Others0.93%

Aman Gupta39.91%

Sameer Mehta39.91%

South Lake Investment Ltd19.25%

Pros

Boat’s influencer marketing and celebrity endorsements resonate with younger, tech-savvy consumers.
Leading marketplace share in India’s wireless hearables and second in smartwatches.
High-quality, durable products with exceptional sound outcomes at affordable prices.

Cons

85% sales depend on online platforms, vulnerable to policy or trend changes.
Price sensitivity in the competitive market has led to decreasing profit margins.
Relatively narrow product range limits possibility development in other consumer electronics categories.

Analyst Insights

Investment Overview

Boat Price (Imagine Marketing) is an unlisted company operating in the Information Technology sector (Consumer Electronics). Imagine Marketing Limited, the company behind boAt, designs and markets audio and wearable products including earphones, headphones, speakers, smartwatches and mobile accessories. Founded in 2015 by Aman Gupta and Sameer Mehta, the brand serves digitally savvy consumers with value‑driven devices tun…

Strengths

Robust Brand Identity: Boat’s influencer marketing and celebrity endorsements resonate with younger, tech-savvy consumers.
Industry Leadership: Leading marketplace share in India’s wireless hearables and second in smartwatches.
Innovation and Product Quality: High-quality, durable products with exceptional sound outcomes at affordable prices.

Key Risks

Heavy Reliance on E-commerce: 85% sales depend on online platforms, vulnerable to policy or trend changes.
Narrow Income Margins: Price sensitivity in the competitive market has led to decreasing profit margins.
Limited Product Diversification: Relatively narrow product range limits possibility development in other consumer electronics categories.

Valuation View

The current unlisted market price is ₹886.05 per share with a market capitalisation of approximately ₹11742 crore. IPO Status: Unlisted/Filed earlier. Investors are advised to review the full financial data and consult an advisor before investing.

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